Our clients at The Joke Mill told us about a large upcoming show they were hosting, they needed help with branding & identity, advertising, and strategy. They wanted a consistent feel throughout the entire campaign campaign and they wanted to get in front of every potential customer.
We got to work.
We planned out branding feel and identity that could be used over a variety of mediums. Starting with the classics with posters and ticket designs, then moving into the digital realm with social media banners, short video clips, Snapchat filters, and other eye candy.
Digital advertisement was rolled out leading up to the show through Facebook and YouTube. Using Snapchat on the evening of the event.
Through a digital advertising blitz we were able to reach The Joke Mill's target audience through multiple mediums.
The digital advertising ended up being the backbone of the marketing campaign for the show. We were able to reach nearly 100,000 people, spurring traffic to social media pages and the website, connecting with new fans, and bringing people to the show.